Adverity, The bar for what it means to be analytically mature keeps rising, so it can be difficult to keep up.

Diageo is incredibly excited to today launch our Sustainable Supply Chain Programme, a premier learning opportunity for diverse-owned businesses.

TBWA, The paper shares how brands who have broken away from ‘best practises’, have discovered the possibilities on newer platforms, and are being rewarded.

Mediaocean, the mission-critical platform for omnichannel advertising, has announced the promotion of Nick Galassi to President and Chief Financial Officer.

As ever, Cint remains focused on optimisation and innovation. After all, in the ever evolving world of digital market research, there is always much to do.

Arimadata, The era of one-size-fits-all advertising is over.

YouTube is now looking to expand its gaming presence beyond just watching gaming content, with a new ‘Playables’ feature that will let users play simple games in-stream.

Habu, the Global Innovator in Data Clean Room Software, announces it is bringing Google Cloud’s generative AI capabilities with Google Cloud to help enterprises and their partners implement data clean rooms with greater velocity and scale.

When Lenses arrived in 2015, Snapchatters were delighted as they transformed their look through augmented reality

Smoothing makes data less noisy and thus easier to model.

With third-party cookies deprecating on Chrome representing the last remaining third-party signal to fall – and an expiration date looming on the horizon – it’s critical for anyone without a plan in place to begin implementing sustainable solutions.

The incorporation of artificial intelligence (AI) in marketing has stirred up excitement, largely due to its capacity to facilitate creative personalization at scale and extract valuable insights from vast amounts of data.

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today announced a partnership with Mediaocean, the mission-critical platform for omnichannel advertising, to provide direct access to streaming and CTV inventory for local linear buyers.

Nielsen challengers Comscore, iSpot and VideoAmp were granted conditional certification as currency for buying and selling advertising by the U.S.

Ipsos North America has launched an industry-wide initiative called 'The Path', a forum for insights and analytics leaders to share details about their careers and advice to inspire the 'next generation of professionals'.

IPG Mediabrands, the media holding company within Interpublic Group (NYSE: IPG) announced today the launch of KINESSO, a tech-driven performance unit delivering real intelligence that moves brands forward.

RAPP, Wait. What’s that sound? It’s the collective clutching of pearls of thousands of advertising and marketing professionals as they contemplate whether AI will negatively disrupt their livelihoods.

Adverity, Modern data management can be complex.

To better equip financial institutions’ need for faster data, more control and bigger impact throughout the analytics lifecycle, TransUnion (NYSE: TRU) today launched TruIQ™ Data Enrichment.

Acxiom, It’s easy to look at any emerging generation and assume it’s just a younger version of what came before – perhaps with different hair styles, inexplicable music tastes, or questionable fashion sense.