Dozens of attorneys general on Tuesday accused Meta Platforms of misleading the public about the “substantial dangers” of Facebook and Instagram, and of violating the federal children's privacy law by collecting data from users under the age of 13.

Comscore has announced the integration of Roku - which it says is the number 1 TV streaming platform in the US, Canada and Mexico - into its flagship Campaign Ratings (CCR) cross-platform solution.

Business Insider reported this week that Amazon is working on a secret plan to overhaul its search bar, adding a generative artificial intelligence layer that will act as a type of concierge for customers, offering expert answers and product suggestions.

Having high-quality data you can rely on helps you foster a data-driven culture within your organization. This leads to better collaboration, decision-making, and business performance - enabling your teams to optimize more effectively, identify new opportunities, and stay ahead of the competition.

E-commerce providers are marketplaces that sell their own products or products from other brands on their websites. Besides modeling their sales, these companies are also interested in disentangling any brand awareness impact.

For many companies, today’s data collaboration landscape offers exciting opportunities to harness valuable insights that drive market advantage. Powered by rapid data clean room adoption, enterprises across industries are moving quickly to launch and expand their data collaboration initiatives.

Podcast advertising remains a big opportunity - and often a big challenge - for marketers. Optimizing spend to the right podcasts, audiences, and messages requires a keen understanding of the channel and its nuances.

With the end of third-party cookies approaching and data fragmentation increasing, the ecosystem has recognized that a new level of data collaboration is required to more deeply understand their consumers and media investments.

In just over a year, more than five million Snapchatters are on Snapchat+, our subscription tier that offers access to the latest features that help Snapchatters customize their app experience and have even more fun with friends.

The fear of missing something, “Fomo” (Fear of missing out) for short… yes, that’s part of it on this September day in Cologne. At an event with 300 exhibitors, Telekom partners as well as startups, she doesn't miss out. Plus a full stage program with celebrities from Abbas Björn Ulvaeus to Amy Webb to - scream alert - George Clooney.

When we talk about storytelling in marketing, we typically refer to the use of storytelling techniques to build a brand narrative or a product story that connects with customers. We may also refer to the use of storytelling techniques to build a persuasive business case in general.

Retail media networks have been called the “third wave” of digital advertising, a fast-growing market presence that both retailers and advertisers cannot afford to ignore.

E-mobility trends: drivers want their next car to be electric, economical and a bit emotional

We’ve teamed up with edtech company Inspirit, advised by researchers at Stanford University, to bring augmented reality into classrooms across the United States to help students better grasp STEM concepts.

In a world increasingly defined by screens, notifications, and constant connectivity, finding a moment of respite for our mental well-being is more crucial than ever.

Drawing from years of experience working closely with our clients, we distil invaluable insights into navigating the implementation of a Customer Data Platform (CDP).

Commercial intelligence company Analytic Partners has been named a Leader in The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023 report.

In the US, real-time television ad measurement firm iSpot has acquired TV ad impact measurement company 605.

Eyeota, I’m David Mason, the Sales and Product Director of Experian Marketing Services. I’ve been with Experian for over 15 years and can say Experian really understand the challenges with extracting value from data.

Acxiom, All the world is talking about Barbie, the good, the bad, the ugly. Is this movie too left-wing or right-wing or pushing this agenda or that? All of it can make your head spin and question whether to take your family to see it.