Kantar has announced a partnership with computer vision and attention measurement specialist Realeyes, integrating the latter's Verify identity recognition software into the former's anti-fraud software QubedAI.

In the US, enterprise marketing attribution platform Alembic has raised $14m in series A funding, which it will use to enhance its engineering capabilities, broaden its product range and accelerate client acquisition. Backers include Jeffrey Katzenberg and Joe Montana.

In 2024, advertising personalization is poised to undergo transformative changes as the industry adapts to evolving consumer expectations and privacy considerations. One significant shift will be the accelerated adoption of privacy-centric personalization methods.

Marketing dashboards offer a solution to this challenge by providing a quick and easy way to monitor, analyze, and make decisions from your marketing data.

With all the hype around AI, it’s become hard to separate speculation from reality. But a new report from Acxiom, Where AI and Marketing Collide: 2024 CX Predictions, cuts through the noise with hard data on how brands are using AI to transform customer experiences right now.

The explosion of mainstream access to generative AI tools has led to a lot of discussion as to how AI can be used to assist in market research, such as summarizing themes from large amounts of open-ended responses or identifying high-level trends in survey data (e.g., Kieser, 2023).

In the dynamic landscape of Retail Media, staying ahead of the curve is paramount to success. At its core, retail media revolves around connecting with the right audience at the right moment with compelling messaging.

As a global information and insights company, data privacy is central to the work we do at TransUnion. But as technology and the data privacy landscapes continue to evolve, businesses and solutions need to evolve as well.

If there’s one thing about the 2024 Consumer Electronics Show (CES) upon which most everyone can agree, it’s that 2024 was the year of artificial intelligence (AI).

Why Retail Media is so important for successful targeted advertisement strategy in a privacy-focused era?

Digital transformation has emerged as a critical strategic imperative for companies around the globe. It's not just a fleeting trend; digital transformation is crucial for staying competitive in an increasingly digitalized world.

TikTok is continuing its e-commerce transformation, exploring an experimental feature that could potentially turn every video on the platform into a storefront, as reported by Bloomberg.

Mediaocean (www.Mediaocean.com), the mission-critical platform for omnichannel advertising, today announced its Creative Ad Tech, Platform, Flashtalking, has been named a winner in G2’s 2024 Best Software Awards for Marketing & Digital Advertising Products.

GroupM's new data / audience planning agency EssenceMediacom has formed a dedicated data, technology and analytics function to 'deliver business solutions to clients in the post-cookie era'.

Will flyers and posters soon be a thing of the past? Students can find out about career entry opportunities in new ways: Augmented reality objects are created in the Telekom Career App.

Google is upgrading its AI service Bard and rebranding it as Gemini, the name of its family of foundation models.

Four years ago, we were among the first to celebrate Google's decision to phase out third-party cookies in Chrome because we knew they were always an incomplete and unreliable surrogate for real consumers, and we were more than ready for advertisers to stop pursuing scale at the expense of privacy.

As the largest US sporting event, the Big Game often brings advertising’s hottest trends to the forefront of industry conversations.

AI-based ad optimisation and measurement firm LoopMe has announced the recruitment of more than fifty new employees, growing its workforce by some 20%. This includes the appointments of Slava Taraskin as VP Business Development, and Adam Parker as VP of Corporate Development & Strategy

Earlier this month, Google Chrome took another step in its plans to phase-out third-party cookies.