London-based analytics / business intelligence start-up Fluent has secured $7.5m in seed funding for its mission to democratize insights using conversational AI.

In London, Verve has announced the promotion of its former Joint Head of Insight Richard Preedy to the newly created role of Executive Director and Head of Artificial Intelligence.

Phil Sumner, SVP Global Data, Audiences & Technology Solutions Director at Publicis Groupe, has tracked the evolution of advertising metrics throughout his career.

Becoming a data-driven organization starts by ensuring there's a centralized, standardized, and high-quality source of business data. But having good data isn't enough on its own.

Customer journeys are personal journeys. We experience the world through the lens of our subjective beliefs and attitudes.

Generative AI has become a prominent topic of discussion across every department in businesses around the world.

March Madness now rivals the Big Game as one of the most watched sporting events in the US. Unique in its ability to grip consumers’ attention for several weeks at a time, the tournament is about far more than just basketball.

B2B ad spending has bounced back strong since the pandemic, hitting $14.32 billion in 2022. Notably, eMarketer expects digital ads to account for nearly 50 percent of all B2B ad spending by 2024.

In the modern marketing landscape, making fast and accurate decisions based on your data is more crucial than ever, helping to drive customer engagement and improve the return on investment of your marketing efforts.

Over the last few years, the digital marketing industry has doubled-down on data-driven strategies to navigate away from early-era static ads and clunky online shopping experiences. Collectively, we’ve pushed to innovate based on rapidly evolving consumer preferences.

Ipsos has launched InnoExplorer, which uses generative and analytical AI to help clients accelerate innovation cycles 'from months to days' and improve success rates.

A starter MMM is a relatively straightforward linear regression model that estimates the impact of different marketing channels on a single outcome variable, sales being the most common.

In the realm of data management, versatility is key. Data manifests in various formats, from flattened to complex and nested data, each serving unique purposes.

Understanding who your audience is and what drives them has always been the foundation of an effective marketing strategy.

Today, TransUnion (NYSE: TRU) announced a partnership between its marketing solutions line, TruAudience®, and Samooha, by Snowflake, a native data clean room solution on Snowflake.

The conversation around cookie deprecation can feel like Groundhog Day. While many of us have grown tired of seeing endless photos of cookies on our LinkedIn feeds, keeping this discussion alive has been essential.

We were fortunate enough to sit down virtually on an AdWeek webinar with Graeme Hutton, well-known research lead at advertising agency, UM.

With many businesses managing more than 10 different marketing channels, trying to effectively optimize cross-channel activity to KPIs can be an overwhelming task.

Everyone in the room is looking up to you for insights. (No pressure.) You go ahead and present your ROIs, contribution percentages, AVM, forecasts and what have you… As you’re speaking, some faces turn confused.

NIQ, the consumer intelligence company previously part of Nielsen and now combined with GfK, has launched a Global Media Division, which it says is 'designed to enhance the value advertisers derive from their marketing efforts' - and has appointed Lana Busignani to lead it.