In an era where survey results fuel $1 trillion in business decisions, ensuring the integrity of survey data is incredibly important.

Generative AI is transforming the business landscape, offering opportunities for Global 2000 companies to streamline operations, enhance productivity, and gain a competitive edge.

When we embarked on our partnership with DOUGLAS, their primary objective was to establish a robust data and ad tech architecture.

Apple is intensifying its focus on AI by developing a new software tool aimed at app developers, positioning itself to compete more fiercely with Microsoft, according to a report by Bloomberg.

There’s a lot of excitement around the limitless potential of AI, but there is also plenty of mistrust. Last year, a survey by Pew Research Center revealed 52% of Americans are more concerned than excited by the use of AI.

the leader in commercial analytics, today announced it has achieved ISO 27001 (ISO/IEC 27001) certification for the Information Security Management Systems (ISMS) for its entire enterprise

Advertising is often described as matchmaking. Brands have target audiences they're constantly trying to reach with engaging messages. The name of the game, in marketing as in dating, is to find a good match.

Retail media doesn’t come without its fair share of challenges and staying ahead of this game is essential for businesses looking to thrive in 2024 and beyond.

In Antwerp, Belgium, design-tech company iVisual has launched AI-based branding and packaging intelligence technology which it says will 'transform the way companies develop branding and packaging'. The new firm has appointed Julie Dumoulin as its CEO.

Cross-media ad delivery and measurement platform Innovid has announced the availability of publisher-level outcomes analysis for all DSP and SSP campaigns, allowing brands and agencies to 'understand, assess and compare' performance in detail and 'without bias' across all their media buys.

Consumer health care company Haleon may be the first brand to use attention metrics to measure the quality of inventory bought through the Amazon DSP.

What qualities do audio ads with the most engagement share? This is the focus of the new Audio Attention Report by Veritonic, marking the grand debut of its partnership with AI tech company Realeyes in the process of streamlining best practices for AM/FM and podcasts.

In the fast-paced world of digital marketing, timing is everything. Marketers strive to deliver their campaigns with precision, ensuring maximum impact and engagement from their target audience.

One of the strengths of Dig Insights is our data modeling and visualization.

Television commands a significant share of advertising budgets thanks to its ability to engage mass, diverse audiences with impactful brand messages.

We are delighted to welcome Analytic Edge as a new I-COM Member.

Artificial Intelligence (AI) has been taking the world by storm, and the insights industry is no exception.

Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, has partnered with Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH).

2024 is shaping up to be a record year for the advertising industry as the boost driven by political advertising and the Olympics collides with the influx of new ad platforms like Amazon Prime.

Hi, I’m Darron Jermy the founder of DataIQ NZ. Having delivered a range of award-winning audience solutions in recent years we decided to launch DataIQ so we could continue the journey and develop even more innovative audience products for our clients.