TransUnion (NYSE: TRU) today announced a partnership with MRI-Simmons, a leading provider of insights on the American consumer. As two leading data and technology companies, this collaboration will benefit clients with improved actionability across the addressable marketing ecosystem.

Connected TV (CTV) advertising isn’t new, but it has gained significant traction in recent years as viewership habits lean increasingly digital.

Analytics platforms fulfill an important role as they help transform raw data into insights that can be easily understood and actioned by stakeholders across the business.

A Kantar and Realeyes study of 200,000 recent survey sessions bought from the top three panel providers found some distressing statistics about survey panel fraud.

Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.

Austin, Texas-based Measured has launched a platform promising marketers the ability to view incremental ad performance across all paid media platforms, in one place, without the need to track users across the web.

Consumer intelligence provider NIQ has partnered with burger giant McDonald's USA to develop a new module called Cultural Resonance, part of its BASES ad testing portfolio.

Snapchat was designed from the beginning to be different from traditional social media — a place for people to express themselves without the pressure to grow a following or compete for likes.

While a brand’s first-party data is fundamental, it’s very unlikely to be rich enough to provide context for the “who, what, where, and why” of marketing performance to drive true competitive advantage.

LinkedIn is testing a new feature resembling TikTok's short-form video feed, joining platforms like Instagram and Snapchat in embracing this format.

If you work in a marketing agency, then finding the time to understand and implement efficient data tools and architecture can be tricky. It’s one of the things we hear agencies struggle with time and time again.

“Big Data” is a marketing term that has been extensively over the past decade to emphasize the need to collect, process, and activate the vast, ever-changing, amounts of data available to improve the customer journey and offer a more personalized experience.

With the impending deprecation of third-party cookies and the necessary shift towards a thirst-party-data strategy, businesses should start shifting from a Data Management Platform (DMP) to Customer Data Platform (CDP).

Reddit has introduced a new ad format called "free-form ads" designed to resemble organic user posts on the platform. These ads, announced alongside the company's preparations for its initial public offering (IPO), aim to bolster advertiser engagement by blending seamlessly with user-generated content.

Today, we’re launching Sponsored AR Filters on Snapchat, a new augmented reality (AR) ad offering that expands brands’ reach beyond the pre-capture Lens Carousel.

Every year, brands spend billions of dollars on market research, aiming to understand consumer sentiment about issues at large or to know specific customer perspectives on their products.

We are delighted to welcome Track as a new I-COM Member.

As part of Thursday's unveiling of "IPG Engine" -- tied to a new, first-to-market deal between the holding company and long-time partner Adobe

Consumer intelligence specialist NIQ - previously Nielsen IQ - has appointed former TransUnion exec R. Dane Mauldin as Chief Transformation Officer. He replaces Curtis Miller, who moves into the role of Chief Strategy Officer.

Media.Monks, the digital-first, data-led advertising and marketing services brand of Sir Martin Sorrell's S4Capital, has launched a service called Persona.Flow, converting owned customer data into dynamic consumer personas for use in rapid insight generation.