Snapchat unveiled a suite of new augmented reality (AR) and machine learning (ML) tools during the 2024 IAB NewFronts event, aimed at assisting brands and advertisers in engaging users through interactive experiences on the platform.

Publicis Sapient, a digital business transformation company, today announced a partnership with Google Cloud to launch a Retail Media Network (RMN) Accelerator. The RMN Accelerator enables clients to unlock new revenue streams and achieve full revenue potential, while also improving customer engagement and experience.

Artificial intelligence (AI) continues to be a topic that Americans feel cautious about, according to data from YouGov. Recent surveys asked about the impact that AI is having or will have on different industries.

Targeted digital advertising is entering a new era, driven by the rise of artificial intelligence (AI). Since marketers apply advanced algorithms to consumer data, they can deliver hyper-personalized promotions with unparalleled precision.

London-based consumer research company GWI has launched its Respondent Level Data (RLD) on the Snowflake Marketplace, giving users access to anonymised, unaggregated consumer data for advanced analytics.

London-based marketing group Unlimited, parent of insight agency Walnut, is to join Accenture Song, the business services behemoth's 'tech-powered creative group'. Terms of the acquisition were not disclosed.

IPG Mediabrands this morning unveiled plans to step up its efforts to safeguard clients from the negative impact of misinformation in media -- especially on social media -- prioritizing political, climate, healthcare, AI-generated and brand-specific content.

Data-led creativity has been discussed for years but is reaching a critical inflection point. There is a necessary type of brand alchemy required today that strikes the right balance of creativity, technology, and data, without the sacrifice of humanity.

The dynamic landscape of data analytics is experiencing a profound transformation driven by the integration of AI in marketing.

Artificial intelligence is coming for the newsroom. German newspaper Bild – the highest selling tabloid in Europe – has said that it expects to make cuts to its editorial staff “due to the opportunities of artificial intelligence”.

When Lenses arrived in 2015, augmented reality (AR) technology brought magic to life before our eyes, revolutionizing what we thought was possible.

As signal loss has reshaped the digital ad industry, we continue to invest in offering our partners the latest privacy-centric signal solutions to help deliver relevant ads that drive valuable business outcomes.

Is anyone else sick of reading emails and blogs that are clearly written by ChatGPT yet? Gen AI is one of the most powerful tools to hit the world of marketing, but confining it to content creation is like using a state-of-the-art surgical robot to butter bread.

Marketing agility and adaptability are more critical than ever, with organizations grappling with evolving customer behaviors, stronger privacy regulations, emerging technologies, and fading digital signals.

In a landmark move, Abu Dhabi-based International Holding Company (IHC), the global diversified multi-sector investment company, has announced the creation of a new Board Observer position for an “Artificial Intelligence (AI) Observer”, named “Aiden Insight”.

Media measurement and optimisation platform Integral Ad Science (IAS) has announced a partnership with photo sharing pioneer Snap Inc., promising advertisers increased transparency, brand safety and suitability across their Snapchat campaigns.

In the ever-evolving marketing landscape where fast-paced digital media is becoming more prominent, companies are constantly seeking innovative ways to improve their marketing strategies.

Customer lifecycle analytics platform Quantum Metric has released a new version of its platform, focused on simplifying how organizations listen to and act on the needs of their customers. It includes Felix AI, a new session summarization feature powered by Google Cloud's Gemini Pro.

Mumbai, India-based digital tech and customer experience solutions provider Datamatics has announced the acquisition of Salesforce services firm Dextara Digital.

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