As a result, important insights may be overlooked, and decision-making can often be delayed.

Born between 1997 and 2012, Gen Z has grown up as digital natives. According to Mindshare’s Audience Origin: Teenagers research they are the ‘discerning generation’, are more connected to the outside world and have a strong sense of empowerment and ambition.

As consumer preferences change to incorporate new media and shopping experiences, marketing infrastructure itself must evolve.

Digital advertising is in flux. As traditional identifiers such as cookies are phased out, brands are grappling with a profound shift in data collection. The challenge? How to gain a nuanced understanding of ad awareness, brand lift, outcomes performance indicators, and other critical KPIs, all while maintaining consumer trust.

Snapchat’s creator community is thriving, with content creators seeing success on our platform and growing a highly engaged audience by giving Snapchatters an authentic look at their lives.

Personalization is a hot topic right now, especially for brands that want to scale up. McKinsey & Company research shows that 71% of consumers expect personalized engagements.

TikTok is taking its advertising game to a new level with the launch of "Out of Phone," a program that extends TikTok content beyond smartphones and into the physical world. The initiative will allow brands to use TikTok content in real-world locations such as billboards, cinemas, restaurants and more.

There’s a class of machine learning techniques known as black boxes.

After one year of operation, Netflix’s ad-supported option will offer new advertising and measurement innovations.

Cadent, a provider of advanced TV advertising solutions, has announced a partnership with Comscore's programmatic unit Proximic, integrating two of the latter's services into the Cadent Aperture platform.

Nielsen has partnered with consumer research platform GWI to launch 'the Nielsen GWI Fusion', promising clients 'more comprehensive insights' into US TV audiences, cross-media behavior and its drivers.

Amidst the complex fragmentation of the TV market – and of viewing behaviors – having accurate insights into your consumers is critical for understanding where and how to effectively reach them.

Google is introducing Google Ads Data Manager, a tool designed to streamline the handling of first-party customer data for digital marketing efforts in the post cookie world.

When we talk about identity, what we mean is enterprise identity. Every company needs to own its enterprise identity strategy and determine its own identity rules, including how to map different data points back to an individual or a household and how customer data matches are defined across different touchpoints (like email addresses, devices, and website activity).

Can you introduce yourself and your audience solutions? I am the Head of Strategic Partnerships at Powerlytics. My role is to identify new growth opportunities where our unique IRS-based data solution can add value for partners and their customers.

We’ve teamed up with edtech company Inspirit, advised by researchers at Stanford University, to bring augmented reality into classrooms across the United States to help students better grasp STEM concepts.

Scott Galloway tells a story to demonstrate the declining importance of advertising executives in the world of business.

The Coca-Cola Company was pivoting away from surveying consumers in the traditional pre/post method to more real time feedback.

The advertising world has been focused on the transition away from cookies as identifiers for the past several years. When a global pandemic hit in 2020, two important things happened in the media world.

Customers now expect personalized experiences and seamless interactions across various channels. To stay competitive and meet these demands, financial services must embrace an omnichannel marketing strategy. This approach ensures that customers receive consistent and tailored messaging, whether they engage online or offline.