Evidence that data-driven companies deliver better business performance continues to build, with companies such as Google, Facebook, Tesla, Walmart, and Amazon demonstrating the transformative power of a well-implemented, mature data strategy.

Omnicom-owned data and analytics firm Annalect has appointed former IBM and Accenture Song exec Lauren Walker as Chief Client Solutions Officer.

I’m Nathan Thomas, SVP of Data Sales & Strategy at Playwire. I have been with Playwire for 15 years, where I have either founded or managed our Yield Ops, Ad Ops, and Publisher Management teams.

Across Unilever we’re on a mission to create superior brands that deliver unmissable experiences for consumers – and it all starts with pioneering research and development.

Proactive customer service in the digital realm isn’t new. It’s already table stakes for most B2C enterprises.

The incorporation of artificial intelligence (AI) in marketing has stirred up excitement, largely due to its capacity to facilitate creative personalization at scale and extract valuable insights from vast amounts of data.

TransUnion (NYSE: TRU) today announced an expanded partnership with FreeWheel, a global technology platform for the television advertising industry.

Deloitte estimates that the Generative AI market is set to double every two years for the next decade, while McKinsey suggests that generative AI could increase marketing productivity with a value between 5% and 15% of total marketing spending annually.

The unrealized potential within data is immense, hindered by concerns over data liabilities and commercial limits.

So, what exactly is social media engagement? At its core, social media engagement refers to the interactions, reactions, and responses that users have with your brand's content on various social media platforms.

In today’s data-driven landscape, brands often find themselves in a dilemma when it comes to sharing their valuable first-party (1P) data in its raw format.

I think attention has always been the only real estate that matters. The world is always at odds about who is going to have the most influence.

Roblox is currently testing a new functionality that allows brands to showcase in-game video advertisements directly linked to their experiences on the platform.

I’m Nathan Thomas, SVP of Data Sales & Strategy at Playwire.

Media agencies today must navigate brands’ expectations for campaign efficacy, while ensuring those expectations are met by publishers.

Brands looking to target B2B audiences can now use audience data to more precisely and efficiently meet their goals. However, not all B2B data is created equal.

Sorting challenges at recycling centers can get in the way of more items getting recycled.

Publishers today need to go beyond demographics or household ratings to show advertisers the true power of their platforms. Understanding their ad clients’ audiences and what motivates them to take actions with a brand is integral to this work.

Mindshare, the media services company that is a part of WPP, and technology company Snapchat, have partnered on new research on how consumers engage across different social platforms—and the subconscious associations with each one.

Shoppable advertising is part of the wider social commerce trend which, according to McKinsey, will have a global market value in excess of $2 trillion by 2025. That’s trillion.