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As the curtain closes on 2023, many moments have been etched into our memories. While Taylor Swift was causing record-breaking seismic activity in Seattle, generative AI sent shockwaves through the media industry as many grappled with its potential applications.

I’m Dörthe Jans, Director of Audience Data at YouGov, and part of YouGov’s global Activation team that helps brands and their agencies supercharge advertising campaigns with addressable audiences and unique, highly effective media.

Google has raised the AI stakes with the introduction of Gemini, an artificial intelligence (AI) model claiming to redefine problem-solving through advanced reasoning capabilities.

The advertising world has been focused on the transition away from cookies as identifiers for the past several years. When a global pandemic hit in 2020, two important things happened in the media world.

It’s safe to say it’s been a rocky year. With the broadcast year kicked off, we are hitting crunch time as the holidays and End of Year creep up on us.

At the core of AI's capabilities lies Generative AI, where Machine Learning Models create novel information based on user prompts.

Measuring the success of your targeted content distribution strategy is important in order to understand what’s working and what’s not, and make adjustments as needed.

Duncan Southgate, Senior Director of global creative in Kantar’s Insights division, is a creative, media, and brand insights expert passionate about delivering practical and efficient solutions to make advertising and media plans better.

Sustainable CX is the fifth customer experience trend examined in our new report ‘Where AI and Marketing Collide: 2024 CX Predictions’. For some people this might be a bit of a puzzle. There’s an intuitive link between sustainability and energy use, product design, or packaging…but CX?

At Zeotap, we recognise that understanding your customers goes beyond just customer-related data. In line with our mission to make customer data impactful, we have unveiled our feature for Non Customer Entities.

Podcast advertising has emerged as a powerful tool for brands and agencies to bolster their marketing strategies.

Amidst the ever-evolving landscape of retail giants specialising in household appliances and electronic devices, the key to triumph lies in crafting personalised and flawless customer experiences.

Privacy-first, privacy-safe, privacy-centric, privacy-by-design, privacy-friendly, privacy-dominant, privacy-forward.

Rocketer, a performance marketing company with proprietary media delivery technology, and TransUnion (NYSE: TRU), today announced the launch of Rocketer Powered By TruAudience, a data collaboration designed to supercharge how insurance companies identify high-value prospects and move them through the sales funnel.

Over the last two years, I made marketing predictions like the QR Code would rise again, everything would be an ad network, physical and digital spaces would unite into a physical world.

Social media dominated 2023 headlines: a possible TikTok ban… the launch of Meta’s Threads … and advertiser boycotts of X (formerly Twitter).

One of the biggest challenges that many modern marketers face is trying to make sense of marketing performance data that is stuck in silos across multiple different platforms.

To start, it seems initial Black Friday forecasts underestimated consumer demand.

At fast food chain McDonald's, former VP Global Insights and Analytics Michelle Gansle has been promoted to Chief Data and Analytics Officer.