In the fast-paced world of marketing, businesses are constantly striving to gain an edge, often at the expense of their most valuable asset – customer data.

TikTok is setting its sights on growing its TikTok Shop U.S. business tenfold to as much as $17.5 billion in 2024, according to a new report from Bloomberg. In addition, the company is also looking to launch TikTok Shop in Latin America soon.

Today’s consumers are constantly bombarded with advertisements from every direction. A quick Google search reveals that the average person encounters between 4,000 and 10,000 daily ads — as if you needed data to back up your daily reality.

It’s a tidal shift in digital advertising. Last week, Google began its long-promised phase out of third-party cookies in Chrome, the world’s most popular web browser.

I’ve always had a love for video games. They provide a fantastic form of escapism and storytelling that is so different from any other platform.

Dynata, the world’s largest first-party data company for insights, activation and measurement, today announced the appointments of three senior directors in Asia Pacific.

Adstra, the fast-growing provider of enterprise identity resolution for all marketing and media touchpoints, today announced the appointment of Lance Brothers as Chief Revenue Officer.

Listening to Executive Vice President and CMO of Nationwide Mutual Insurance Company Ramon Jones describe business, one might think that collaboration will become this year's mighty buzzword.

Daily healthtech pioneer Baracoda today unveiled BMind, the world’s first AI-powered smart mirror for mental wellness, acting as a health companion capable of identifying mood and helping manage stress.

From policy changes to the demise of the cookie, we’re only a few days into 2024 and the advertising industry is already undergoing transformation.

There’s a class of machine learning techniques known as black boxes. Algorithms like deep neural networks belong to this category.

Two years ago, Havas Media Group began the year by asserting that "transformation" is a "constant state of being," and naming Greg James to the new position of Global Chief Transformation Officer.

Besides the fact that they had to spend ages collecting data from various sources, including actual physical documents, they needed to be highly technical and experienced in various coding languages to be able to do their jobs.

Data integration is crucial for any business that wants to make data-driven decisions. To deliver clear, actionable insights that drive business growth, you first need a consolidated, standardized view of your data.

If Taylor Swift took up the greatest amount of air space and attention in pop culture this year; the rise of artificial intelligence (AI) – and its impact on jobs – took up the greatest amount of air space and attention in professional settings.

Our Upsiide platform, which focuses on agile innovation testing, offers a gamified interface for consumers to identify products, services, claims, benefits, communications etc. that are engaging (a measure we call Interest) and that they will choose over competing alternatives (a measure we call Commitment).

“What do you know about…?” Anyone who turns to a chatbot starts with a question or instruction. An answer follows. Depending on the case, the dialogue has already ended, but a real conversation can also develop. The system gets its answers from the Internet or from databases that have been approved for use.

As the year comes to a close, many partners are looking ahead to 2024 and the predicted trends set to impact the industry and what advertisers need to know. This week, we’re sharing the latest reports to inspire and prompt your Good Growth.

Data science has always been a powerful and fascinating discipline for anyone working in media, but it’s about to get a whole lot more interesting.

“Who’s calling now?” has become a ubiquitous question and a sign of the times for mobile users as fraud and spammers repeatedly target consumers through their phones.