On the 28th of January every year, the importance of personal data, and of Personal Identifiable Information (PII) is celebrated across the world on Data Protection Day.

The marketing landscape has undergone rapid evolution, witnessing an explosion of diverse channels.

It’s that time of year… annual campaign planning. Marketers are developing the messaging and creative strategies that they hope will break through the crowded media landscape on TV, programmatic digital, social media, podcasts, and the ever evolving new mediums.

2023 has seen the rise of new innovative technologies, as moves towards consumer privacy continue to build momentum.

Google has introduced two updates aimed at enhancing the search experience for users: ‘Circle to Search’ and ‘AI-Multisearch.’

As enterprises strive to embrace a more data-driven approach, they encounter various challenges that can hinder their ability to fully harness the power of data.

As attention matures, advertisers are looking to their media partners to help them navigate this landscape.

Traditionally, Journeys were triggered solely by user-generated events. However, by attentively listening to our customers’ needs, we recognised the demand for initiating workflows based on changes in user attributes.

Meta CEO Mark Zuckerberg has announced the company's next steps toward investing in artificial intelligence -- highlighting plans to open-source the emerging technology, build an infrastructure, fuse the company's two leading AI research groups, and connect Meta's efforts to its ongoing metaverse development vision.

Data sharing and activation platform LiveRamp has agreed to acquire clean room software provider Habu, for cash and stock totalling around $200m.

Today, Havas Media Network (HMN) shares the impressive growth of CSA – the agency network’s global brand dedicated to helping clients understand and meaningfully activate customer data to optimize growth.

Veteran digital marketing firm Razorfish, a subsidiary of Publicis, has promoted Sisi Zhang to serve as its Chief Data and Analytics Officer, and hired Matt Lefever as COO.

GroupM, WPP's media investment group, has announced it will integrate behavioral data into its Choreograph insights platform via Google's Audience Insights API.

In the ever-evolving world of marketing and advertising, businesses faced a growing need to track individual identities across multiple devices as consumer behavior became increasingly fragmented.

“Yes, I guess let's consider our times as the post-COVID times, right? We’re faced with turmoil in the economy, and in household budgets, and most industries aim to give the best value at the best price while doing responsible marketing.

My name is Raffaele Apostoliti, and I'm the President & CEO over at Expandi Group. Expandi is the largest B2B Data provider in Europe for both lead generation and advertising campaigns.

The healthcare industry will never be the same. New data and technologies enabling telehealth services and remote monitoring programs are revolutionizing patient care, while personalized medicine based on advances in genomics and biology is at long last becoming a reality.

This week, OpenAI launched the GPT Store, an online marketplace enabling users to share their own chatbots, developed using OpenAI's language models.

My name is Josh Raper. I am the VP of Global Marketing for Affinity Answers.

In the fast-paced world of marketing, businesses are constantly striving to gain an edge, often at the expense of their most valuable asset – customer data.