Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) are often pitted against one another in a CDP vs DMP standoff.

Epsilon has unveiled an enhanced and expanded version of its retail media platform, which it says is the first such offering to couple artificial intelligence and identity in the ad server.

With the rapidly evolving telecommunications landscape, CDPs should not be considered optional. In fact, CDPs for Telcos are essential to meet the needs of today’s consumers.

Tom Roach, VP Brand Strategy at Jellyfish, shared his perspective on how attention improves advertising effectiveness.

In advertising’s ever-evolving landscape, the quest for accuracy in measuring ad effectiveness has become increasingly intricate.

Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) are often pitted against one another in a CDP vs DMP standoff. Some marketers presume that it is an either-or scenario: they must pick one at the expense of the other because it’s needless or impossible to use both.

TransUnion (NYSE: TRU) introduced today OneTru™, its new solution enablement platform for managing, governing, analyzing and delivering data and insights.

As the digital advertising landscape undergoes significant changes with the impending depreciation of third-party cookies, marketers are seeking innovative strategies to maintain effectiveness while respecting user privacy.

Third-party cookie deprecation in Chrome is underway, and advertisers and publishers alike are looking to shore up their data-driven marketing strategies in a sustainable and effective way. One thing is certain: The end of third-party cookies does not mean the end of data-driven advertising.

Two years ago, I made the switch to an electric car. Like many, I had been eyeing the EV market with a mix of curiosity and skepticism. The early models of EVs seemed to carry more burdens than benefits: limited range and sparse charging stations made them seem overly inconvenient.

Social media is expected to account for one-fifth of global ad spend in 2024, rivaling TV and other digital investments in a brand’s media mix. However, the siloed social landscape makes it difficult to draw conclusions about campaign effectiveness for media spend optimization.

Beyond just content generation lies a host of possibilities for Gen AI in addressing marketing challenges. As businesses increasingly leverage generative AI, its potential to support marketers with data discovery, curation, and quality has started to become more apparent.

Comscore's programmatic ad targeting division Proximic has partnered with advertising and martech group Epsilon, providing contextual classification of sites to help the latter's clients monitor issues like brand suitability and inventory quality.

Navigating the ever-evolving media landscape requires more than just a good hunch, media kits, engagement, and demographic data; it demands concrete data about consumers’ media consumption and preferences. So, how do marketers access this crucial data?

In the fast-paced realm of digital advertising where trends shift like sand dunes, media agencies stand at the forefront of innovation. As custodians of brands’ advertising strategies, they are tasked with navigating the ever-changing landscape to deliver maximum impact.

Former Dynata Chief Gary Laben has joined retail and consumer goods analytics and inventory optimisation firm Trax, as CEO.

This week, Barcelona hosted the Mobile World Congress (MWC), the premier event for the mobile technology ecosystem.

In the future, Mimi Turner, Head of EMEA and LatAm at the B2B institute at LinkedIn, predicts the fundamentals of marketing will look quite similar.

Interpublic Group (NYSE: IPG) announced a global partnership with Adobe to power content creation and activation across the company’s operations.

IPG Mediabrands' Kinesso unit is rolling out a new process to help clients assess -- and ideally mitigate -- potential risks from substantive technological shifts.