Every year, brands spend billions of dollars on market research, aiming to understand consumer sentiment about issues at large or to know specific customer perspectives on their products.

We are delighted to welcome Track as a new I-COM Member.

As part of Thursday's unveiling of "IPG Engine" -- tied to a new, first-to-market deal between the holding company and long-time partner Adobe

Consumer intelligence specialist NIQ - previously Nielsen IQ - has appointed former TransUnion exec R. Dane Mauldin as Chief Transformation Officer. He replaces Curtis Miller, who moves into the role of Chief Strategy Officer.

Media.Monks, the digital-first, data-led advertising and marketing services brand of Sir Martin Sorrell's S4Capital, has launched a service called Persona.Flow, converting owned customer data into dynamic consumer personas for use in rapid insight generation.

According to a Bloomberg report, Apple is in talks with Google to incorporate Google's Gemini artificial intelligence engine into the iPhone, potentially introducing new AI-powered features to iOS 18.

In today’s hyper-connected world, Telco companies face unprecedented challenges in managing vast amounts of customer data while striving to deliver seamless experiences across various touchpoints.

For years, our industry has been talking about finding trustworthy, reliable, and validated solutions for a cookieless world.

The telecom industry is a fiercely competitive sector where standing out amidst a plethora of companies is paramount.

If you've tried your hand at creating content with ChatGPT, you're not alone. According to a recent study, 48% of marketers now utilize AI for content generation.

Largely driven by bad actors using fabricated or stolen identities, the newly released TransUnion (NYSE: TRU) 2024 State of Omnichannel Fraud Report, based on proprietary insights from TransUnion’s global intelligence network, found that nearly one in seven newly created accounts is suspected to be Digital Fraud.

Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) are often pitted against one another in a CDP vs DMP standoff.

Epsilon has unveiled an enhanced and expanded version of its retail media platform, which it says is the first such offering to couple artificial intelligence and identity in the ad server.

With the rapidly evolving telecommunications landscape, CDPs should not be considered optional. In fact, CDPs for Telcos are essential to meet the needs of today’s consumers.

Tom Roach, VP Brand Strategy at Jellyfish, shared his perspective on how attention improves advertising effectiveness.

In advertising’s ever-evolving landscape, the quest for accuracy in measuring ad effectiveness has become increasingly intricate.

Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) are often pitted against one another in a CDP vs DMP standoff. Some marketers presume that it is an either-or scenario: they must pick one at the expense of the other because it’s needless or impossible to use both.

TransUnion (NYSE: TRU) introduced today OneTru™, its new solution enablement platform for managing, governing, analyzing and delivering data and insights.

As the digital advertising landscape undergoes significant changes with the impending depreciation of third-party cookies, marketers are seeking innovative strategies to maintain effectiveness while respecting user privacy.

Third-party cookie deprecation in Chrome is underway, and advertisers and publishers alike are looking to shore up their data-driven marketing strategies in a sustainable and effective way. One thing is certain: The end of third-party cookies does not mean the end of data-driven advertising.