While a brand’s first-party data is fundamental, it’s very unlikely to be rich enough to provide context for the “who, what, where, and why” of marketing performance to drive true competitive advantage.

LinkedIn is testing a new feature resembling TikTok's short-form video feed, joining platforms like Instagram and Snapchat in embracing this format.

If you work in a marketing agency, then finding the time to understand and implement efficient data tools and architecture can be tricky. It’s one of the things we hear agencies struggle with time and time again.

“Big Data” is a marketing term that has been extensively over the past decade to emphasize the need to collect, process, and activate the vast, ever-changing, amounts of data available to improve the customer journey and offer a more personalized experience.

With the impending deprecation of third-party cookies and the necessary shift towards a thirst-party-data strategy, businesses should start shifting from a Data Management Platform (DMP) to Customer Data Platform (CDP).

Reddit has introduced a new ad format called "free-form ads" designed to resemble organic user posts on the platform. These ads, announced alongside the company's preparations for its initial public offering (IPO), aim to bolster advertiser engagement by blending seamlessly with user-generated content.

Today, we’re launching Sponsored AR Filters on Snapchat, a new augmented reality (AR) ad offering that expands brands’ reach beyond the pre-capture Lens Carousel.

Every year, brands spend billions of dollars on market research, aiming to understand consumer sentiment about issues at large or to know specific customer perspectives on their products.

We are delighted to welcome Track as a new I-COM Member.

As part of Thursday's unveiling of "IPG Engine" -- tied to a new, first-to-market deal between the holding company and long-time partner Adobe

Consumer intelligence specialist NIQ - previously Nielsen IQ - has appointed former TransUnion exec R. Dane Mauldin as Chief Transformation Officer. He replaces Curtis Miller, who moves into the role of Chief Strategy Officer.

Media.Monks, the digital-first, data-led advertising and marketing services brand of Sir Martin Sorrell's S4Capital, has launched a service called Persona.Flow, converting owned customer data into dynamic consumer personas for use in rapid insight generation.

According to a Bloomberg report, Apple is in talks with Google to incorporate Google's Gemini artificial intelligence engine into the iPhone, potentially introducing new AI-powered features to iOS 18.

In today’s hyper-connected world, Telco companies face unprecedented challenges in managing vast amounts of customer data while striving to deliver seamless experiences across various touchpoints.

For years, our industry has been talking about finding trustworthy, reliable, and validated solutions for a cookieless world.

The telecom industry is a fiercely competitive sector where standing out amidst a plethora of companies is paramount.

If you've tried your hand at creating content with ChatGPT, you're not alone. According to a recent study, 48% of marketers now utilize AI for content generation.

Largely driven by bad actors using fabricated or stolen identities, the newly released TransUnion (NYSE: TRU) 2024 State of Omnichannel Fraud Report, based on proprietary insights from TransUnion’s global intelligence network, found that nearly one in seven newly created accounts is suspected to be Digital Fraud.

Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) are often pitted against one another in a CDP vs DMP standoff.

Epsilon has unveiled an enhanced and expanded version of its retail media platform, which it says is the first such offering to couple artificial intelligence and identity in the ad server.