CPG and retail marketers have reached an inflection point where they realize the future is not just about collecting data.

In the ever-evolving landscape of eCommerce, where innovation is the heartbeat and adaptation is the key to survival, staying abreast of the latest trends is essential for marketers seeking to carve out their niche in the digital marketplace.

According to e-Marketer, connected TV (CTV) is the fastest-growing major ad format in the US, drawing strength from the migration of programming, viewers, and time spent to digital channels.

Innovations such as RampID, UID 2.0, ID5, and a suite of other deterministic IDs are stepping up to fill the void left by cookies. Though their adoption started off on a slow note, momentum is picking up quickly.

Since leaving China a year ago, one of the pleasures I miss most is WeChat, China’s celebrated superapp. As a user, I miss the level of control over experiences WeChat granted me, nearly ad-free interactions with people in my community and engagements with brands and services that put me in charge.

Ipsos, working with Google and UK online audience measurement standards body UKOM, has integrated YouTube viewing data into its iris platform.

NIQ's digital product content division Brandbank has launched a new product data optimisation solution, Content Health+, providing insights into category comparison and content benchmarking.

Global consumer health company Haleon, the firm behind brands such as Sensodyne and Centrum, has appointed Geoff Painter as Global Head of Consumer Business Insights and Analytics.

London-based marketing group Unlimited, parent of insight agency Walnut, is to join Accenture Song, the business services behemoth's 'tech-powered creative group'. Terms of the acquisition were not disclosed.

Digital media measurement and analytics firm DoubleVerify (DV) has apologised to X, formerly known as Twitter, for an error which over a recent four-month period gave the microblogging site brand safety ratings as low as 70%, when actual scores were as high as 99.99%, according to reports.

IPG Mediabrands this morning unveiled plans to step up its efforts to safeguard clients from the negative impact of misinformation in media -- especially on social media -- prioritizing political, climate, healthcare, AI-generated and brand-specific content.

Data-led creativity has been discussed for years but is reaching a critical inflection point. There is a necessary type of brand alchemy required today that strikes the right balance of creativity, technology, and data, without the sacrifice of humanity.

The dynamic landscape of data analytics is experiencing a profound transformation driven by the integration of AI in marketing.

Our news feeds are inundated daily with stories around the declining state of global warming.

Artificial intelligence is coming for the newsroom. German newspaper Bild – the highest selling tabloid in Europe – has said that it expects to make cuts to its editorial staff “due to the opportunities of artificial intelligence”.

When Lenses arrived in 2015, augmented reality (AR) technology brought magic to life before our eyes, revolutionizing what we thought was possible.

Amidst the dynamic landscape of digital advertising, the ability to activate the mos t effective data has become paramount for maximising campaign value and driving success.

The digital advertising landscape is on the brink of an important shift. Google’s move to phase out third-party cookies by the second half of 2024 heralds a new era of privacy-first online experiences.

In the world of market research, finding and engaging with niche audiences can feel like navigating uncharted territories. Gaining insights demands innovative strategies and streamlined processes.

As the transition away from third-party cookies in Chrome gains momentum, both advertisers and publishers are actively seeking sustainable and effective ways to fortify their data-driven strategies. Already, we see that success stories are emerging.