Where Smart Data Marketers Meet

I-COM is a global association helping Smart Data Marketers holistically transform their business and accelerate their transformation.

Smart Data Marketing is the art of creatively leveraging value from Data to create competitive advantage in products, customer experience and advertising.

Featured News


Our Members


Upcoming Online Meetings

Retail Media

Bridging the Efficiency Gap in Retail Media

Nov. 21, 2024 • 12pm NY | 18:00 Paris

1st Party Data Strategy

Engaging Your Ideal Audience in The New Marketing Landscape

Feb. 3, 2025 • 11am NY | 17:00 Paris

2024 Theme:

THE NEXT GENERATION

Our 2024 theme ‘The Next Generation’ embodies the spirit of navigating Generative AI’s opportunities as well as continuing to explore the Future of Measurement.

As consumer behaviour and beliefs change along with the data landscape, ecosystem options need to keep up. The growing areas of Attention and the role of first-party data in driving effectiveness, especially in Retail Media are key drivers.

Our Products