CPG and retail marketers have reached an inflection point where they realize the future is not just about collecting data.

In the ever-evolving landscape of eCommerce, where innovation is the heartbeat and adaptation is the key to survival, staying abreast of the latest trends is essential for marketers seeking to carve out their niche in the digital marketplace.

According to e-Marketer, connected TV (CTV) is the fastest-growing major ad format in the US, drawing strength from the migration of programming, viewers, and time spent to digital channels.

Innovations such as RampID, UID 2.0, ID5, and a suite of other deterministic IDs are stepping up to fill the void left by cookies. Though their adoption started off on a slow note, momentum is picking up quickly.

Since leaving China a year ago, one of the pleasures I miss most is WeChat, China’s celebrated superapp. As a user, I miss the level of control over experiences WeChat granted me, nearly ad-free interactions with people in my community and engagements with brands and services that put me in charge.

Ipsos, working with Google and UK online audience measurement standards body UKOM, has integrated YouTube viewing data into its iris platform.

NIQ's digital product content division Brandbank has launched a new product data optimisation solution, Content Health+, providing insights into category comparison and content benchmarking.

Global consumer health company Haleon, the firm behind brands such as Sensodyne and Centrum, has appointed Geoff Painter as Global Head of Consumer Business Insights and Analytics.

London-based marketing group Unlimited, parent of insight agency Walnut, is to join Accenture Song, the business services behemoth's 'tech-powered creative group'. Terms of the acquisition were not disclosed.