Where Smart Data Marketers Meet
I-COM is a global association helping Smart Data Marketers holistically transform their business and accelerate their transformation.
Smart Data Marketing is the art of creatively leveraging value from Data to create competitive advantage in products, customer experience and advertising.
I-COM Summit Experience 2024
In-person Unconference & Awards Ceremony
Malaga | May 14 - 17
Our Members
2024 Theme:
THE NEXT GENERATION
Our 2024 theme ‘The Next Generation’ embodies the spirit of navigating Generative AI’s opportunities as well as continuing to explore the Future of Measurement.
As consumer behaviour and beliefs change along with the data landscape, ecosystem options need to keep up. The growing areas of Attention and the role of first-party data in driving effectiveness, especially in Retail Media are key drivers.
Upcoming Events
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Retail Media Council
Increasing Marketing Effectiveness through Retail Media
May 7, 2024 • 10am NY | 16:00 Paris -
Body & Mind
Sound Healing Through Frequency
July 12, 2024 • 12pm NY | 18:00 Paris
Smart Data News
Whether moving data from one data warehouse to another or switching between different data integration platforms, migrating marketing data can be a complex process.
In the ongoing debate about advancements in AI technology and its impact on various industries, we are once again faced with an example of the Pareto Principle. While AI recommendations, strategies, and insights can get you 80% of the way, the last 20% makes all the difference.
Amazon Prime Video has unveiled a suite of new interactive and shoppable ad formats, including shoppable carousel ads, interactive pause ads, and brand trivia ads.
You’ve heard about the metaverse… but what about the fediverse? Short for “federated universe,” the fediverse represents a collection of interconnected, community-owned social platforms.
Market segmentation has never been so important in creating engaging brand experiences. Understanding the difference in psychographics vs demographics vs behavioral segmentation is a crucial piece of this puzzle.
Due to walled gardens – platforms that distribute their specific targeting data only in combination with their own inventory and don’t grant access to the collected data – for example, it was neither possible to fully capture the customer journey nor to include offline contact points.
As technology evolves rapidly, accessing digital services has become second nature for younger generations. However, for many elderly individuals, navigating complex digital interfaces poses a significant challenge.
The role of the marketing team is changing. Customers are increasingly calling for more channels, and the mountain of marketing data is growing. However, many marketers are still struggling to turn this data into valuable insights.
Anna Estlund is the Senior Director of Insights and Strategy at Pernod Ricard. She shared with Realeyes how the company is approaching attention measurement for its roster of brands.