Cookies have helped marketers understand more about what their customers are interested in and in the market for.

In the ever-evolving landscape of digital advertising, the role of first-party data has become increasingly paramount.

Virgin Media O2, was faced with the challenge of irrelevant customer targeting in digital ad campaigns that led to budget wastage that negatively impacted business outcomes.

Is anyone else sick of reading emails and blogs that are clearly written by ChatGPT yet? Gen AI is one of the most powerful tools to hit the world of marketing, but confining it to content creation is like using a state-of-the-art surgical robot to butter bread.

Meta, Facebook's parent company, has announced the launch of an updated mobile video player, introducing a vertical-first approach reminiscent of TikTok.

Understanding your audience’s unique interests, affinities, and preferences is a nearly impossible task, requiring marketers to piece together data from various sources, tactics, and even departments.

Marketing agility and adaptability are more critical than ever, with organizations grappling with evolving customer behaviors, stronger privacy regulations, emerging technologies, and fading digital signals.

Market research. Where every data point holds the potential to shape strategic decisions, businesses with advanced knowledge understand that market research isn’t just about collecting data; it’s about extracting actionable insights that drive strategic excellence.

Brands often know who their obvious audiences are. If a brand sells children’s books, marketing to families with kids is a pretty safe bet.

Full-time cognitive psychologists in AnalyticsIQ’s research department have been working to determine the best ways to improve performance with each targeted ad, especially since cookies have begun to disappear as targeting options.

In a landmark move, Abu Dhabi-based International Holding Company (IHC), the global diversified multi-sector investment company, has announced the creation of a new Board Observer position for an “Artificial Intelligence (AI) Observer”, named “Aiden Insight”.

In today's rapidly evolving advertising landscape, it's essential to understand the fundamentals of digital marketing and how it compares to traditional advertising.

Media measurement and optimisation platform Integral Ad Science (IAS) has announced a partnership with photo sharing pioneer Snap Inc., promising advertisers increased transparency, brand safety and suitability across their Snapchat campaigns.

In the ever-evolving marketing landscape where fast-paced digital media is becoming more prominent, companies are constantly seeking innovative ways to improve their marketing strategies.

Customer lifecycle analytics platform Quantum Metric has released a new version of its platform, focused on simplifying how organizations listen to and act on the needs of their customers. It includes Felix AI, a new session summarization feature powered by Google Cloud's Gemini Pro.

Consumer intelligence firm NIQ has announced the launch of 'Full View - Measurement', a suite of features available within its Discover platform, promising an omnichannel view of data with item-level granularity for retailers, manufacturers and the financial services community.

Mumbai, India-based digital tech and customer experience solutions provider Datamatics has announced the acquisition of Salesforce services firm Dextara Digital.

Our community of more than 800 million loves using Snapchat to connect with their friends, express themselves and make memories capturing authentically fun content.

AXA, a worldwide leader in insurance and asset management, and Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), today announced their intention to jointly develop and build AXA Digital Commercial Platform (DCP) and associated software services to enable next-generation risk management.

We’re thrilled to announce that Mindshare and Unilever have won the Client Partnership of the Year award at the prestigious 2024 Microsoft Global Advertising Partner Awards.